When building a site, a web site owner has to consider a number of factors. For instance, whether the person hopes to run a blog on the site, the frequency of updating content on the site and whether the site is manageable from remote locations. Another concern for many website owners is determining the kind of content management software (CMS) to use in order to ensure that the website is indeed SEO friendly. The main challenge sets in because a number of CMS are not search engine marketing friendly. Most of them, however, are designed in such a way that the programmer can modify the system using add-ons in order to improve search engine results. In order to get the best CMS for SEO, there are a number of factors that a person needs to consider.
One of these factors is the Title Tag Customization and Rules of the CMS. The software should enable customization of Page titles, Meta description tag, Meta keyword tag and H tags. What this means is that the CMS should allow title tags be customized on a page-specific level as well as on particular segments of the website. The Meta Titles should also be customizable so as to enable each page to have its unique title. Such a CMS would come in handy especially for a big website that requires generating SEO friendly titles automatically through the use of tags. The CMS makes it possible to control the structure of the automatically generated titles per page.
The best CMS for SEO should be one that can produce SEO-friendly URLs. If possible, the CMS should create static keyword focused URLS that are unique for a particular web page content. Such a CMS will prevent problems of the product appearing in more than one category, an issue that occurs where the URL is dependent on the navigation path. When considering the URL, it is prudent for the website owner to avoid using CMS systems that utilize dynamic URLs or session IDs as these do change each time the site gets a new visitor.
Another factor that a person looking for the best CMS for SEO system needs to consider is the enhancement add-ons Plugins or Modules created for the CMS. These improvements help a great deal in creating and optimizing SEO- Friendly sites for search and conversion. The CMS should, therefore, have improvements that include automated SEO-tagging, XML sitemap creation, Keyword management tools, as well as page speed instruments. The CMS also needs to support the adjusting of individual page templates without affecting the entire page. Such a CMS system will enable the site to have attractive models. It will also relieve the website owner from the headaches of trying to re-modify the templates, which might spoil as a result of tweaking of a particular template on the page.
The best CMS for SEO should be one that allows HTML to incorporate canonical tags and other HTML elements. Such a CMS will make it possible for the website owner to use rel=canonical tag to denote the posts that are original contents, in order to set them apart from ripped or duplicate web articles. As a result, it helps to boost SEO as the search engines will be in a position to detect which content page to give credit.